This is pretty different compared to the post about how to make games free to play, and I wrote this post last week before seeing any entries to that post (in case you missed the post, it might be a good idea to check out the post).
Now I want to state one point into this price discussion.
I’m about 107% certain that in the end, price means nothing if you really want something. Some time ago, I wanted an Apple’s laptop. I checked the price that went around 1000+ euros or something. My brain started giving me reasons why I really need that thing. After a long sales speech (so to speak) made by the right side of my brain, the left side of my brain pointed out that I really wanted the thing to (1) surf a bit and (2) do iPhone games with that laptop – all the rest is just sales talk crap. Both of those two things aren’t relevant right now.
The right side of my brain wasn’t convinced and started coming up with more reasons to buy a Mac… but in the end I decided not to buy the thing.
Price wasn’t an issue. I realized that the reason I didn’t put 1000+ euros wasn’t the price. It was that fact that deep down I really didn’t want the thing enough.
If I would have wanted (not really needed, but wanted) to buy the Mac, I would have found a way.
Some gamers keep saying how games are too expensive. That’s like the oldest phenomenon in the world of trading. Of course people want things cheaper (to a point). If you could have a 20,000 eur car by paying only 15,000 eur – you’d choose the latter one if you would have to pick either 20k or 15k to pay. You would gladly pay 10% less for a new iPhone. Or 20%, or 50% less. You’d gladly double your own money, or halve all your costs.
If you would get a magic coupon that would halve the costs of everything you buy, you’d take the coupon.
That’s natural. People want things that are good for them. If games would be cheaper, we could buy more of them.
But… people still say and do different things. People pay loads of money for things like ice cream. They buy expensive shoes (that they don’t wear). People buy stupid useless trash that it’s piled in their closets (At least I do).
The bottom line is that if people really want something, then the price isn’t the problem. If people think that the price is the problem, then they really don’t want the product enough.
At that point, the problem isn’t the price. The challenge is to get people to want that product.