Yesterday I mentioned something about how not to sell stuff (where of course I took a bit black & white attitude and wasn’t perhaps really fair to leaflets, since they were perhaps targeted to bit different audience – and it might have been the shop’s responsibility to pick suitable leaflets).
The truth is, I kind of want a Sony video camera.
In my mind it goes like this:
Sony = Good
Maybe Sony’s Playstation 3 is one thing that affects to my mind, but I’ve learned to think that “Sony must be a good”. I don’t know if that’s factually true. In fact, I’m pretty sure that there’s other brands that are as good as Sony, but that’s what the (obviously talented) marketing folks at Sony have done in the past years. I’ve grown to believe that Sony is good, so my brain says “buy Sony”.
Lesson is: if your ad leaflet gets thrown in the trash can, you can still sell your product when you have a strong brand.
That’s what powerful brands are all about.