Some Brands Don’t Need to Sell…

Yesterday I mentioned something about how not to sell stuff (where of course I took a bit black & white attitude and wasn’t perhaps really fair to leaflets, since they were perhaps targeted to bit different audience – and it might have been the shop’s responsibility to pick suitable leaflets).

The truth is, I kind of want a Sony video camera.

In my mind it goes like this:

Sony = Good

Maybe Sony’s Playstation 3 is one thing that affects to my mind, but I’ve learned to think that “Sony must be a good”. I don’t know if that’s factually true. In fact, I’m pretty sure that there’s other brands that are as good as Sony, but that’s what the (obviously talented) marketing folks at Sony have done in the past years. I’ve grown to believe that Sony is good, so my brain says “buy Sony”.

Lesson is: if your ad leaflet gets thrown in the trash can, you can still sell your product when you have a strong brand.

That’s what powerful brands are all about.

Juuso Hietalahti


  1. I don’t need to be careful with brands. It’s the brain I’m worried about…

    Nikon video cams aren’t so popular here (canon, sony, jvc seem to be there).

  2. Oh and by the way. I come to believe rightly or not, that nikon is a really good brand for sitlls cameras. If that is what you are looking for.

  3. Hehe, how do you record Dolby 5.1 Surround with a single camera? O_o
    Might be a bit of a marketing trick, but I don’t really know.

    About brands, well, brands might matter in the respect of what quality they demand from the mass production factories in china.
    Two different brands might manufactuer their products on the same factory, only that the better brand will demand stricter quality from the factory pipeline.
    On the other hand, I can’t really tell if a brand is good at a specific product, or not. Any brand might screw up or cut corners.
    For instance, I have had really bad experience with LG products, yet some people think its a really good brand.

  4. Actually I want a Sony camera too (Sony HDR-CX11E), but not just because it’s a Sony, but because it’s the only camera which has FullHD movie resolution and Dolby 5.1 Surround sound recording, and SSD drive as media.

  5. Sony, Mercedes-Benz, Yamaha. You can just feel the quality shining through those names :)

  6. I was going to reply to yesterday’s post about, “But, which camera are you going to buy? That’s the important bit.” I guess we can see it’s not quite as plain as you made it yesterday.

    Careful, though, “brands” don’t forgive all sins. There was a company named “3DO” who thought that people would be loyal to a brand to a fault. So, they cranked out all these games with the name Army Men and hoped people wouldn’t notice it only took 6 months to make some of them. Know where that company is now?

    A large, established company may be able to get away with not giving much information and rely on the strength of the brand to keep people interested. But, that’s not guaranteed.

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