Now… A Third Thing About Selling (Recommend Me a Video Camera By The Way)

There was couple of posts about ads and brands in the past two days. This is the third blog post about this “series” (and last for now). Here’s the 3rd most important thing – maybe even more important thing than ads and especially brands.

I want to hear recommendations. The recommendations help me decide. When somebody I know (or are somehow connected) recommends me something, I’m more inclined to actually check the thing out and perhaps even buy it. This can help non-established brands (or even non-advertised products) to surface. If I hear a good recommendation, I think about it.

And in the age of “social web”, I think game studios need also to think how to get people to recommend their games to each others. In the Internet, there’s new ways made possible for friends to quickly spread the word. Companies need to think about capitalizing on that.

(By the way, I’m actually hunting and going to purchase a basic video cam for recording some everyday non-professional stuff and I’m looking a basic video cam that costs a few hundred bucks ($300 or something) – in case you have a recommendation, let me know… thanks)

3 thoughts on “Now… A Third Thing About Selling (Recommend Me a Video Camera By The Way)

  1. @DtD: Thanks.

    @TKE: thanks for the long and detailed reply. I have some precautions for JVC (dunno why), but hard drive seems to be the thing I want to get. thanks for the pointers…

  2. I think I can offer some help, considering my none indie, day job is selling cameras and camcorders.

    Since it sounds like you want a camcorder then there are several things that you need to take a look at. (sidenote: I’ll be assuming that since we all work on video games we know some of the tech terms used in the following information)

    The first is what type of media do you want to save it to. You still have many choices. Some are Hi-8, Mini Dv, Mini DvD, and Harddrive/flash. I would highly recommend the Mini DVD or harddrive/flash as the others use analog tape and are slowly being phased out, plus the quality is just plain better on the digital media. When looking at harddrive/flash look at how many gigs (as you probably know more gigs means more memory which means more video), 2 gigs usually equals about 30 minutes worth of video. I recommend harddrive/flash as it’s a all digital solution which means a better picture.

    The second is zoom. The higher the zoom the better. You want optical over digital zoom. Optical is like looking through a telescope everything appears closer, whereas digital is just cropping and blowing up the picture on the camera (often leads to the picture becoming pixelated).

    Another thing you may want to keep in mind is being able to have expandable media so that you may take pictures or just plain have more memory in which to record video. I would highly recommend to get this option as you will always find a use for it. This does however open a few more decisions. First is what type of media you use to expand the camcorder. There really are only 2 choices SD/SDHC memory card (most common type of media) or Memory Stick Pro Duo (usually only found in Sony products). SD/SDHC is the most common and usually is cheaper than Memory Stick Pro Duo (so keep that in mind. Second is megapixel of the camcorder (usually not displayed anywhere on the box and is unlikely your sales rep will know unless it’s a camera specialty store). The megapixels is the amount of pixels used to take a picture in the millions of pixels, the higher the mega pixels the better picture.

    Then of course there are different modes but there are far too many of them to mention. Most commons ones are found in majority of camcorders are Black and White, Sepia (antique looking), and Blurry (can’t remember the real name of it).

    Of course look at battery and chargers for the battery too, how easy is it to get a new one (I can’t stress that enough because I get more customers who have camcorders that loose the battery or charger for the battery and can’t find one becuase it’s rare).

    That’s just some things to think about when looking at a camcorders. Most camcorders these days come with batteries, cables to hook to your computer, and battery charger but I suggest you ask where you buy yours becuase it might differ in different areas.

    I guess I should give some hints on brands. I’ve only had some experience with 3 brands of camcorders, Samsung, Sony and JVC. Samsung is generally the cheapest but also most breakable (we get the most returns with this camcorder because of them breaking) but otherwise I’d say they are middle of the road as far as quality. Sony tends to be expensive for what you get but with it being expensive you get more reliable camcorders and higher quality picture and sound (memory wise, as they use memory stick prou duo, they tend to be most expensive also, which you have to think over time can be a lot of money). JVC is what I’d recommend (my personal preference). They tend to be higher quality and use SD memory cards and hard drives. They aren’t overly expensive but the better you get the higher the price goes. I personally find that they just have a better picture and sound then the Samsung and some of the low end Sony (verses the low end JVC). The one draw back to JVC is that they primarily deal in harddrive/flash only and so if you want Mini DvD they aren’t the ideal cameras.

    Hope I gave you some things to think about there.

  3. I can’t make any specific recomendations (The only Video Camera I have is very old and still uses thoose mini DV tapes or whatever they’re called. Not normal for a household camera I don’t think) but I have a Cannon still picture camera and Cannon’s printers are the only ones I’ve owned and liked (I’ve had alot of experience with Cannon, Epson, HP, and Lexmark on printers. Epson is terrible, and Cannon were the only ones I enjoyed.) My old camera is from Cannon too, and it was great in its time. I would expect nothing less from Cannon’s new digital video cameras.

    ~DtD