There was couple of posts about ads and brands in the past two days. This is the third blog post about this “series” (and last for now). Here’s the 3rd most important thing – maybe even more important thing than ads and especially brands.
I want to hear recommendations. The recommendations help me decide. When somebody I know (or are somehow connected) recommends me something, I’m more inclined to actually check the thing out and perhaps even buy it. This can help non-established brands (or even non-advertised products) to surface. If I hear a good recommendation, I think about it.
And in the age of “social web”, I think game studios need also to think how to get people to recommend their games to each others. In the Internet, there’s new ways made possible for friends to quickly spread the word. Companies need to think about capitalizing on that.
(By the way, I’m actually hunting and going to purchase a basic video cam for recording some everyday non-professional stuff and I’m looking a basic video cam that costs a few hundred bucks ($300 or something) – in case you have a recommendation, let me know… thanks)