I like to read books, and I read some book almost daily. I like to read some sort of business or game production related books, and I started pondering that many books carry the same messages. Recently I read three business books and each of them mentioned “focus” somewhere in the book (focus as a good thing). One book mentioned how important it is to have a professional business plan (which from my experience isn’t that important – a brief biz plan will do fine for starters…)
If the books are telling the same old things in different form, why read them at all? Why not just pick one good book and be done with it.
In terms of time spent versus information got, that actually could be a pretty good strategy to just pick couple of solid books and be done with it. For me, there’s two reasons why I keep reading new books. First is that I like reading books. I’ve never been into theory and didn’t really enjoy reading text books at school… but I like reading books by people who have succeeded, get tips from them and apply these lessons in my own stuff. (Practical example: I prefer Jay Abraham’s practical marketing books over theoretical Philip Kotler – although both are worth checking out).
The second reason for reading more and more books is that they can be a good reference on really finding out what has worked in the past (and possibly will work fine in the future as well). If one book mentions “focus” as one path to success, and others are saying the same thing… then this stuff might be worth applying. (Of course there’s chance that all these books are wrong, but I think this can be a good filter mechanism anyway)
Thus, I keep reading books. What about you?