Remember the blog post I made about how all games could be free (and how you guys started giving some good ideas)? Well, Mr. refaktor pointed me to a good video about new economics and free. I found the video quite interesting. It’s not suggesting that “all should be free” but there is stuff about “freemium” as the business model.
Some points from that video:
- Instead of “play 30 days and then stop” (trial-buy model) one should go for “play as long as you want, but look – here’s a shiny new thing you might wanna” (free-premium model, or “freemium” as it was put). (I suppose this works well in multiplayer games but doesn’t necessarily sound a good model for 2-hour casual game…)
- We are in the middle of going into way different economic model (digital distribution vs physical goodies). Everybody in the gaming industry is probably saying “yeh, I know” – but I think it’s still worth highlighting: it’s worth thinking about how to proceed from here.
- Interesting point about piracy. Chris Anderson (in the video) was quoting Bill Gates about piracy in China: (saying something along lines) “I’m not too worried about piracy. At least we want to make sure that they pirate our products. Maybe at some point they’ll buy something from us (when they have spent loads of time to get familiar with our products)”. While it’s not equivalent to indie game developer’s situation, I think it’s still pretty interesting point-of-view.
There was some other stuff in the video, so in case you are interested about “free” (or “freemium”) and the new pricing models, you might want to check it out: