Update by Mark:
“Pure Sudoku had its price changed from $9.99 to $5.99. Sale numbers increased significantly partly due to the price change and partly due to additional promotional efforts that brought in 50% more visitors to the website each month. Below I have made sure that my figures compensate for the additional visitors due to the promotional efforts.
Before the price change I was selling 20-25 copies of the game a month. So $200 to $250 in income before commissions being paid each month (but note I pay a European sales tax for copies of the game sold in Europe).
After the price change here are the numbers (income, before commission, but including sales taxes on European sales).
March = 45 copies = $302.06
April = 31 copies = $183.15
May = 38 copies = $225.80
June = 79 copies = $463.45
July = 64 copies = $380.06
Now if we take an average income of $225 before the price change we can see that my overall income for March to April was nearly unchanged (average of $237, a 5% increase). However even with a 50% increase in visitors for at the old price point which would have expected to get $337.50 for each month, it appears that my price change may have brought me an 11% increase in income for the June and July months.
What is great is that the game continues to sell and find fans, and even though the results aren’t a major increase it does make me happy to know that more people each month are enjoying the deluxe version. It’s likely I will keep the current price.”
Price change from $9.99 to $5.99 resulted in 11% increase in income for the June and July months.
Thanks Mark for sharing this story, and update. I find it really great for us all to get these type of stories where you experiment with the prices and see how things go. For Pure Sudoku this certainly worked.
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