Are You Making Your Players Feel Special?

People like to feel special. I know I do. Here’s a story about being special.

I ordered Battlestar Galactica Pegasus Expansion (the board game) via Board Game Guru (excellent service, fast delivery, reasonable prices by the way). I got the game expansion here last Tuesday.

When I go check out the Fantasy Flight Games, I see that it says “Pegasus Expansion: sold out”. When I check out some other sites, it says “more coming in 30 days”. In some forums, some people commented bit angrily “HELLO SUPPLY, MEET DEMAND!”

I got my hands in the game when it happened to be available, and got it here in Finland before our 2 big board game distributors had them (Lautapelit & Fantasiapelit are the companies).

I wrote a review about the expansion in board game geek and commented that it’s worth getting… and I got some comments and even one message (from a Finnish dude) saying “hey, where did you get it so early?”.

I felt special. I felt like I belong to group of those who have Pegasus (and got it early) and not the group of those who want it, but cannot get it.

When games (or expansions) make the buyer feel like this, they can make huge amount of money.

Selling games isn’t just about “excellent game” (which of course is the core). People buy games for various reasons. They want to be part of something bigger. They want to be able to belong somewhere.

They want to be special.

Are you making your players feeling special?

Juuso Hietalahti


  1. Games Workshop just released a very limited re-print of the cult classic Space Hulk game. Last print was 14 years ago and now the new run is already sold out online and they say they won’t do another re-print for 30 years. If you want one you need to act fast and run to your local game store or get ready to pay big money on Ebay.

    So I feel lucky that I ordered and got my copy :) They could probably sell five times more copies if they wanted to but I think they want to keep it a cult hit instead of a mainstream game.

  2. Ahh, this is all part of the consumerist culture, I suppose. Or at least some part of it.
    People can be more patient and find other things to do, rather than get hyped about a specific game they want so bad, just because its not available.
    I read somewhere that nintendo intentionally didn’t supply the demand for all the wii consoles, to create a big hype around it. Don’t know how much is true.
    I guess people should work more on the throughput of having interesting things to do with their time, rather than waiting for the day everything will be better.
    Just being a bit philosophical here.
    I mean, you described something very simple, and I made it a bit complex and corporation consipracy theory out of it.

    Though, I myself know the feeling of “waiting for that new game”, as if there are no good things to do until that game or those games come out.

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