People like to feel special. I know I do. Here’s a story about being special.
I ordered Battlestar Galactica Pegasus Expansion (the board game) via Board Game Guru (excellent service, fast delivery, reasonable prices by the way). I got the game expansion here last Tuesday.
When I go check out the Fantasy Flight Games, I see that it says “Pegasus Expansion: sold out”. When I check out some other sites, it says “more coming in 30 days”. In some forums, some people commented bit angrily “HELLO SUPPLY, MEET DEMAND!”
I got my hands in the game when it happened to be available, and got it here in Finland before our 2 big board game distributors had them (Lautapelit & Fantasiapelit are the companies).
I wrote a review about the expansion in board game geek and commented that it’s worth getting… and I got some comments and even one message (from a Finnish dude) saying “hey, where did you get it so early?”.
I felt special. I felt like I belong to group of those who have Pegasus (and got it early) and not the group of those who want it, but cannot get it.
When games (or expansions) make the buyer feel like this, they can make huge amount of money.
Selling games isn’t just about “excellent game” (which of course is the core). People buy games for various reasons. They want to be part of something bigger. They want to be able to belong somewhere.
They want to be special.
Are you making your players feeling special?