Arr, Ye Pirates! (Example On Timing Your Marketing)

Today is the “talk like a pirate day”. Tell Tale Games is giving Monkey Island for free today because of the special day.

Perfect viral marketing idea. Just check your Twitter or browse some forums and I’m sure somebody is telling about this special offer.

This is practically (almost) free publicity for Tell Tale Games – it’s a pirate game. It’s a pirate day. It’s a fun thing. Fun things go viral. Viral means traffic. Traffic means sales. Good job.


Juuso Hietalahti