I don’t really know what that phrase means, since 3 years ago I wrote that sentence in one private Finnish bulletin board. That was the thread headline. In the thread, I told my friends to visit my blog GameProducer.net.
As said, I don’t know what tha phrase means… but I guess the philosophy behind it is supposed to state that “you gotta advertise your own stuff (nobody else won’t)”.
That statement is so true: you gotta be bold enough to promote the hell out of your game. Or products.
Which reminds me… I’m going to re-open the Insiders membership for the public “pretty soon” (within this year at least), and there’s some cool stuff coming.