I just spotted that Big Fish Games has started using a $2.99 “daily deals” for those who download their toolbar. Probably all games aren’t affected, but some are. (Who knows if all games will be affected at some point…)
I don’t complain. I don’t develop casual games, I only sell them (as an affiliate) and Big Fish Games keep bringing me some bucks every month so my income from casual games hopefully remains unaffected (well, who knows – it’s not that big deal anyway). But… I would think that there’s a large group of casual game developers who grin when they see such announcements.
I’d imagine these daily deals don’t work for all games in the catalog (and my guess is that Big Fish Games would ask developers if they’d wish to participate – but that’s just my gut feeling, not necessarily true). Of course it might be that eventually all casual games are feeling the pressure. Who knows where this ends, and what kind of price wars this means. (Well, at least the customers should be pretty happy)
Wouldn’t be too surprised if casual games prices eventually land to around 0.99 dollars. As they are for iPhone apps.
And then we start to see “premium casual” games that sell for $9.99.