Makers of Demigod write that Demigod was pirated like hell, but nevertheless the game sold it’s way to top 3 (even though it was less on what they expected).
As Ars Technica was quoted on that post:
“The reason why we don’t put copy protection on our games isn’t because we’re nice guys. We do it because the people who actually buy games don’t like to mess with it. Our customers make the rules, not the pirates. Pirates don’t count,” Wardell argues. “When Sins popped up as the #1 best selling game at retail a couple weeks ago, a game that has no copy protect whatsoever, that should tell you that piracy is not the primary issue.”
Indie developer Positech has NO-DRM policy on their games and Cliff is one of the most successful true indie developer in the world.
If there’s pretty well selling games that have no DRM, then why shouldn’t we all learn something from this?
I believe that it’s much about the mindset you take. Which of these segment do you think you should focus, which attitude should you take?
- Anti-pirate
- Pro-customer
We cannot stop piratism no matter what we do.
So, that leaves us the option to concentrate on something else.
What we can do is to have 100% focus on customers.
When we ignore pirates, and put our focus on customers we also start to attract the right type of audience towards us. When our minds are focused on “how to get more customers” instead of “how to prevent people from stealing from me” we are getting forward.
The final truth is: Arr, ye should just ignore pirate scums!
Everybody wins then.
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