Comments on: GP Xmas Calendar 2009 – Door 15 (Viral Marketing) http://www.gameproducer.net/2009/12/15/gp-xmas-calendar-door-15-viral-marketing/ I bake games. Indie style. Thu, 16 May 2013 13:23:44 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: dVyper http://www.gameproducer.net/2009/12/15/gp-xmas-calendar-door-15-viral-marketing/comment-page-1/#comment-138239 dVyper Wed, 16 Dec 2009 11:11:40 +0000 http://www.gameproducer.net/?p=3925#comment-138239 I've got nothing interesting or constructive...just: that video is brilliant!! Ooo I love cats!!! I’ve got nothing interesting or constructive…just: that video is brilliant!! Ooo I love cats!!!

]]> By: Juuso http://www.gameproducer.net/2009/12/15/gp-xmas-calendar-door-15-viral-marketing/comment-page-1/#comment-138235 Juuso Wed, 16 Dec 2009 05:22:40 +0000 http://www.gameproducer.net/?p=3925#comment-138235 Dexter: indeed... Lumooja: another possible translation: http://www.youtube.com/watch?v=1JynBEX_kg8&feature=fvw Zombie cats... it's been done :) http://www.youtube.com/watch?v=Sku3pyx6dZI&feature=related http://www.youtube.com/watch?v=wGDpfylNOgM Dexter: indeed…

Lumooja: another possible translation:
http://www.youtube.com/watch?v=1JynBEX_kg8&feature=fvw

Zombie cats… it’s been done :)
http://www.youtube.com/watch?v=Sku3pyx6dZI&feature=related
http://www.youtube.com/watch?v=wGDpfylNOgM

]]> By: Russell http://www.gameproducer.net/2009/12/15/gp-xmas-calendar-door-15-viral-marketing/comment-page-1/#comment-138229 Russell Tue, 15 Dec 2009 20:55:04 +0000 http://www.gameproducer.net/?p=3925#comment-138229 I guess what you want to know is, "How can I make a viral video?" Or, even more specifically, "How can I make a video about my game that spreads virally?" By creating content that is, by definition, compelling or provocative. It must compel or provoke the viewer to act upon it. Usually this is done by showing someone something they haven't seen before, or putting a clever twist on something they have. Before this video, I've never seen cats acting this similar to a human conversation. I also know someone who really likes cat videos. I saw something I'd never seen and was compelled to send it on. So oviously, "cute" can make a video viral, but "clever" would probably work better for games. We *could* make a list of techniques come up with clever ideas: Combine dis-similar objects/scenarios/disciplinary boundaries Be irreverent/cryptic/absurd Use metaphors Etc. But in the end, content that become viral evolves over time, builds upon ideas of the past, or is sometimes directly related to current events. I highly doubt a technical formula could be conceived to produce something "viral". It might be interesting, though, to gather what could be considered viral videos about games. Cats won't work for you, Juuso, unless its a zombie cat. There you go! Make a "YouTube Cat Video" with zombie cats. ;) I guess what you want to know is, “How can I make a viral video?” Or, even more specifically, “How can I make a video about my game that spreads virally?” By creating content that is, by definition, compelling or provocative. It must compel or provoke the viewer to act upon it. Usually this is done by showing someone something they haven’t seen before, or putting a clever twist on something they have. Before this video, I’ve never seen cats acting this similar to a human conversation. I also know someone who really likes cat videos. I saw something I’d never seen and was compelled to send it on. So oviously, “cute” can make a video viral, but “clever” would probably work better for games.

We *could* make a list of techniques come up with clever ideas:

Combine dis-similar objects/scenarios/disciplinary boundaries
Be irreverent/cryptic/absurd
Use metaphors

Etc.

But in the end, content that become viral evolves over time, builds upon ideas of the past, or is sometimes directly related to current events. I highly doubt a technical formula could be conceived to produce something “viral”.

It might be interesting, though, to gather what could be considered viral videos about games.

Cats won’t work for you, Juuso, unless its a zombie cat. There you go! Make a “YouTube Cat Video” with zombie cats. ;)

]]> By: Lumooja http://www.gameproducer.net/2009/12/15/gp-xmas-calendar-door-15-viral-marketing/comment-page-1/#comment-138227 Lumooja Tue, 15 Dec 2009 19:52:02 +0000 http://www.gameproducer.net/?p=3925#comment-138227 I can understand what the cats say: Ciao! Groupie... OK! Groupie? Mmmh! OK! OK! OK! Hmm... Groupie? OK! OK, C'mon! Have a bird, bye bye! Groupie! Bye bye! Bye! Groupie! (Licking eachother). I can understand what the cats say: Ciao! Groupie… OK! Groupie? Mmmh! OK! OK! OK! Hmm… Groupie? OK! OK, C’mon! Have a bird, bye bye! Groupie! Bye bye! Bye! Groupie! (Licking eachother).

]]> By: Dexter Kofa http://www.gameproducer.net/2009/12/15/gp-xmas-calendar-door-15-viral-marketing/comment-page-1/#comment-138225 Dexter Kofa Tue, 15 Dec 2009 19:05:36 +0000 http://www.gameproducer.net/?p=3925#comment-138225 It's "fuzzy" logic. It’s “fuzzy” logic.

]]>