So, Facebook Finally Figured Out How To Make Some Donuts From FB (Games) Apps

After hearing the puzz word “social games” (which is a sucky name that pretty much means “games that are played on social platforms such as Facebook” – or crap that you use to spam your friends like somebody put it) I was wondering how come Facebook doesn’t donutize those games.

Well, they now figured it out.

Basically -if I understood correct – Facebook wants that all Facebooks apps where people buy stuff they ought to use facebook credits. That’s 30% split to Facebook, 70% to the developers.

I wonder what Big Fish Games – who recently has moved into the social games bandwagon – people have to say on this (if this really means that FB is going to take 30% from all transactions).

Juuso Hietalahti


  1. Juuso, I stumbled across your blog today while doing research for my own and found quite a goldmine of information/dicussions to help shape my article, so I extend many thanks and accolades.

    As Mr. Birkett stated above, FB Donuts(FBDs) appear to be a well thought out consumable on many sides. On FBs end, they create/tie-in a new source of monetization of their platform at the same time as laying the groundwork for “PayPal:The Sequel”.

    From the game creator/provider standpoint FBDs help to remove some development/timeline concerns as well as lessen legal concerns while providing access to a larger target audience/revenue stream that have already established trust with the payment system provider.

    On the consumer side, FBDs lessen the committed investment risks(the issue of continuing to play a game or moving to new waters) while also increasing exposure/access to new experiences via advertising. FBDs may allow a player greater freedom of commitment as their first degree investment will be to FB itself and not tied to a single product.

    The idea appears to be well thought out with more benefits to all parties than listed here, how well the idea translates into execution is very much still an issue of “well, we’ll see.”

  2. Yeh, that’s a very good point: when there’s no obstacle in spending the money (you just need to click like once or so to buy stuff, no need to give credit card info, name, address etc. over and over).

    Good move (donutwise) for FB, that’s for sure.

  3. We’ve known about this for a while. There are several positive to FB credits such as: customer’s trust FB and will spend money on their credits and will often have a load of them already in their account and thus will be more willing to spend them on your game because they won’t need to buy a special unique currency just for your game. So the 30% fee should be easily recouped by the increase in sales. That’s the theory anyway.

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