My post about $2.99 price point got me thinking of what kind of prices I’m willing to pay for games. I’m looking at my Steam list since the end of 2007 and here’s the prices for the games I’ve purchased via Steam:
- $12.07 (9.99 eur)
- $18.11 (14.99 eur)
- $2.52 (2.09 eur)
- $12.07 (9.99 eur)
- $24.15 (19.99 eur)
I marked bold those games that I’ve completed or which are something I’ve spent time playing (Mainly Half-life 2 mods and Garry’s mod is on that list as well). I marked italic those that I purchased for 98% research purposes (Garry’s mod goes in this category too).
As you can see, there’s couple of games in the higher end ($60ish) – games which I nowadays hardly ever touch. Cannot actually remember when I last played either one.
Couple of games (10 to 20 eur) were purchased mainly for research (and I only tested these like few times to see how they work and all that).
And then there’s couple of 10ish eur (bit over $10) games which I’ve actually played recently.
In fact, from this chart it looks to me that I’m willing to spend some money for games (up to $61), but the games I really enjoy fall in the lower end (around $10).
Starting to think of it… somehow that $10 sounds a good price point. Ten bucks is something I can throw in a small game, and I know I don’t necessarily need to spend tons of time (as a slightly busy dad my time has become even more precious…) so those small games actually work quite well. If the price goes to $20 or $30, I might actually not do the purchase. Not sure if it’s because of the price, or whether it also means that I need to spend time playing these games (since I think they probably last longer than those $2 or $12 games)… and of course the barrier to spend $10 is few times smaller than spending $30.
At that price point perhaps I don’t care too much if the game isn’t that fun. And if the game is good, then perhaps I get a nice surprise (as in “oh, this was good! and only ten bucks”). And $10 games I get to buy double more games than with $20.
I know I can waste that $20 by buying couple of subway meals and I can get rid of $20 by buying some shit… but somehow the “ten bucks” feels good.
This doesn’t mean that I wouldn’t pay more (or less) for games that I think are good. It simply reflects that somehow I feel good about that $10 price tag.
I know in this matter we are probably going to get a very twisted poll results from a game developer audience, but let’s ask anyway.
How much you’d like games to cost?
There’s smaller and bigger games and naturally this means there’s variation for how much I want to pay for games. But… let’s keep it simple, let’s take one price tag. You are free to comment your vote.