So, GOG Gets No Strike 2?

It’s easy to judge.

GOG made a stunt where they made announcement that made people think that “they are closing”. Which they were not. And people felt sorry for this and showed sympathy. Later… they pretty much communicated that “oh, but we are not closing (never planned!”).

There’s tweets raving around the net judging this PR stunt where they fool people.

It’s easy to judge them. They point out that they are a small company and need to generate buzz in any possible ways. That sounds like a lame excuse in comparison if they would have simply said “we ****** this big time, sorry folks.”

Yeh, it’s easy to judge.

Luckily, they are somewhat knowledgeable on how to apologize.

Here’s what PC gamer reported them to say:

First of all we’d like to apologize to everyone who felt deceived or harmed in any way by the closedown of GOG.com

Apology accepted from my part.

I think GOG has made terrific effort in digging good old games from their graves, shined the plates and got us to play these wonderful classics.

Sure… they might have missed the target for this “we might close down” PR stuff, but hey – it’s people who work there. People make mistakes you know.

I don’t see much point in judging them.

That’s strike 1.

In baseball you are out after 4.

How about giving these guys a break?

Juuso Hietalahti


  1. People REALLY don’t like it when you play on their sympathies. It makes you feel manipulated. I’ve never used GOG so this was my first exposure to them, and frankly, judgmental or not, I’m probably a lost customer at this point.

  2. I’m a gog customer and actually bought a lot of their games. They have a lot of those good old games, you know…

    About the stunt, I’m somewhat mixed. At first I was sad that I wouldn’t be able to buy more games from them, but as I’m always immediately downloading and storing stuff securely at home, I didn’t feel I had lost anything. Then it became obvious that it’s a stunt… which makes painfully clear, that storing data in the cloud might not be as secure as you might wish it is.

    In summary, this created a lot of commotion and pulled attention, which is what marketing actually is all about. Well done, in that respect. Now let’s hope they continue providing good old games, keep it at not including any DRM, and that they get more new customers than they lose from this PR action.

  3. Actually, it’s 3 strikes and then you’re out,

    But yeah. I mean, I am glad they’re still around, because now I can actually buy some stuff from them. Maybe that was the point, motivate those procrastinators who hadn’t yet bought something to do so, since next time they “go out of business”, it might be real.

  4. I’m not sure it was a smart move. I’m not a GOG customer, and I doubt I will be one in the future since I don’t know how much “truth” there is on that, and how far I can trust them from now. I always expect a company to say the truth to its customers, especially when it sells on Internet, where everything can be said in the air with no other real physical contacts. I would have much appreciated a direct-from-the-heart announcement like “we are about to close, if you like GOG and what we represent please help us to keep GOG alive, buy some games, and tell your friends to do so”.
    And they could have said it in a funny/innovative way, remember this:

  5. I think it was good marketing, since everyone was talking about it. It doesn’t actually matter how dirty your marketing is, if it gets people’s attention.

    That pays back millions of times more, and people forget about the dirtyness in a few days anyway, but they remember and and now aware of gog much more than ever before.

    I once saw gog earlier, but now I will always remember it and that makes me also go to their site and buy stuff.

  6. Here Here, good posting Juuso, it is exactly what I was thinking. The way they went about it was bad, but you got to admit, it made headlines in the gaming world. Prob this is the only time where we as users see how popular GOG really is, and what a market there is for old games so in a way good for them on doing this. I saw their revival video, and it is true that in the olden days, developers pulled stunts like ID software giving animal organs to a magazine to promote Doom (that was funny but shocking).

    Lets hope GOG is always around. Also lets hope that CD Project (the owner) now concetrate on Witcher2 ;-)

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