The first issues indies tackle is the need to bring people on their site. Yesterday, I was asked:
We are begining the marketing campaign soon, but do not have too much money to invest. Are there any ideas you can give me on how to bring players to my site?
As always, the most important thing that will bring your site visitors is to make sure your game has the quality it needs. Be sure to have excellent game, with excellent screenshots on your website. Make sure your website and your game are ready to attract players.
I have written several posts about this issue in the past, and here are some good starting points:
Very simple marketing plan for indies. This is a very simple and easy-to-use marketing plan for indies. It’ll help you to get people to play your game, and also to visit your site. For more detailed plan, see also the marketing plan for indie games. Software promotions is another way to promote your game. Be sure to check them out, if you haven’t done that already.
For more information, be sure to check out these categories:
- Practical marketing – fast, easy and (often) cheap ways to promote your business. Don’t just go through the posts and use none. Instead, check them out, bookmark or briefly dot down your own ideas. Make sure you put down all the efforts you plan to use in the future. Be sure to take at least some of the ideas, and put them use right after you’ve gone through the whole category.
- How to get more sales – posts dedicated to helping you to figure out how to get more sales. Some of the posts are very brief, some longer – but all of focus on one same thing: how to bring you more sales.
If you are interested in other ways to earn money – besides selling games – be sure to check also the new money category which points out nice ways to get some income. The posts in the money-category will give you information about how to fund your game, but also present good tactics on how to actually get any money from online business.
Be sure to remember that it takes time to build traffic – you cannot expect magic happen in one night. Some of the fastest ways (such as press releases) can bring you nice traffic in both short and long period, but best ways to get traffic is to combine efforts: from forum signatures, press releases, software submissions, blogs etc. and build from there.