Roughly a month ago I made a small offline promotion and the results seem to be quite marginal:
- The “ads” were put on several stores
- I didn’t notice any peak on traffic due this
- I didn’t notice any significant impact on newsletter subscribers
I must say that I put only few grayscale prints, so that might have impact. I have some prints still left, and I’m going to stick them somewhere. It won’t hurt to place them anyway.
Darkmoon reported quite similar results:
Halfway in August, we did some offline website promotion, by distributing some flyers at a neighbourhood kids party. In the second half of August, we experienced some noticable growth. But I think the contribution of the flyers was only marginal. There was a small increase in direct hits, and 1 newsletter signup as a result.
In conlusion I think there should be more effort put in the ads: more money, more color, more copies, more places in order to make it more efficient. I suppose easier strategy for offline promotion would be to contact local news paper or talk with some local seminars rather than just sending flyers.