Twintale Entertainment has launched a free contest on their Twintale Game Store site to win a Sony TV. Everyone signing up for their newsletter is automatically registered for the contest. Participants in the contest can improve their chances of winning by referring friends to the game store.
What a great and practical marketing tactic: arrange a contest with a nice a prize, send a press release regarding the contest, use viral aspects (referrals) to get word-of-mouth going.
To participate in the contest, proceed here