I’m Slightly Amazed About Steam Popularity

About a week ago I launched The Infected game blog. This is the blog for my traitor game in development. I decided to start three different groups for community building, and cross-promoted each one (and mainly mentioned these in my newsletter). I was slightly surprised to see how easily Steam group got members.

Here’s the current member counts:

  • steam group – 57 members (+me). This is the group from where I planned to get help in testing networking stuff. These guys were specifically told that they could test the game at some point.
  • facebook page – it got 59 people to “like this” (+me). This group was told to join “so that I can get page URL” (after getting 25 “likes”). Not so targeted I’d say.
  • Last is twitter account, with 41 followers (+me).

I must say that I’m slightly surprised that the Steam group got so big number compared to others. I didn’t expect Steam group to grow as big (and bigger) than other medias. While these numbers are very low for now, I feel good about this. I’ve hardly even mentioned this stuff anywhere and got people ready to test and give ideas for the game, so the signs are good.

Anyway, for me, Steam is definitely something I don’t want to miss.

When I get more game art (and perhaps a video), I’ve planned to proceed with press releases and see how big these groups can grow. This was just the “pre-start” of building community so to speak.

Juuso Hietalahti


  1. Juuso, my steam group for my completed game (Labyrinthica) has only one member. Me.
    You are kind of like jesus, every where you step you have a group of followers. lol
    I would love to have a steam group for my new game or my older game(Labyrinthica) with 50 people. Please tell me how. :)

  2. Congratulations! It’s hard to get people interested in a game with no trailers, proto, etc. So it’s a very good news for your project.
    That said, I do think the #1 reason to setup a Steam group is to help getting your game on Steam once it’s finished. Because we all know that Steam doesn’t take every game submitted. If you end up with a Steam group with 500+ members, they can easily have an idea if it makes sense to get your game on their platform…

  3. Steam group is… well, not sure if it’s so much of a blog. More of a group with chatter.

    But…I guess you sort of could use it for blogging. Perhaps.

  4. Didn’t even know you could host a blog on Steam, I’ll definetly set one up when we start promoting Fray.

  5. Hmmm, interesting, I would have never thought about using Steam in that manner currently (kinda like a mini version of indie/mod db I suppose).

    Thanks for sharing as ever :)

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