Press release tips:
- Find and unique angle and use what it takes to make an interesting news. Good example is Former Hitman programmer gets into casual gaming news – it provided a good news story using the past experience to catch people’s attention.
- The headline and the beginning is the most important part. Journalists might not read more than the headline (and the very first sentences), so make sure they provide the necessary information (see also the template below on what a good press gaming release looks like)
- Do not try to sell your game in your press release. Saying “The best game in the universe”, showing a feature list and concentrating on selling the game might not be the best option. Journalists are interested in good story they can share with the world, not purchasing your game.
- In the end it boils down to this: you need to have a newsworthy item to share with the world. If your gaming news isn’t interesting, press release won’t help you. When you find something unique or exciting, you probably have a good story.
Step #1 – Please provide the game website
This is used to display the website link at the GameRelease.net website.
Step #2 – Please provide the summary (300 characters max)
The summary paragraph is a brief synopsis of the news, elaborating on the news in the headline in one to four sentences. The summary is written with standard capitalization and punctuation. This summary can be used both in the actualy PR content and also in the RSS feed summary
Step #3 – Please provide the plain text version of your press release using the template below
FOR IMMEDIATE RELEASE
Headline Announces News in Title Case, Ideally Under 80 Characters
The summary paragraph is a brief synopsis of the news, elaborating on the news in the headline in one to four sentences. The summary is written with standard capitalization and punctuation. This summary can be used both in the actualy PR content and also in the RSS feed summary.
City, State/Country — April 14, 2013 — The first sentence contains the most important information in 25 words or less. Grab your reader’s attention here by simply stating the news you have to announce. Do not assume that your reader has read your headline or summary paragraph; the lead should stand on its own. This paragraph should be easy to copy & paste and look like it could be written by the member of the press.
Keep sentences and paragraphs short. Have roughly three or four lines per paragraph. The first couple of paragraphs should answer the who, what, when, where, why and how questions. The media may take information from a news release to craft a news or feature article or may use information in the release word-for-word, but a news release is not, itself, an article or a reprint.
The standard press release is 300 to 800 words. Make sure to check spelling and grammar before submission to GameRelease. This template is several hundreds of words.
The headline should ideally be under 80 characters. This template’s headline has 66 characters. It might be a good idea to write your headline and summary last, to be sure you include the most important news elements in the body of the release. Use title case in the headline only, capitalizing every word except for prepositions and articles of three characters or less. The only words that should have all letters big is the “FOR IMMEDIATE RELEASE”.
Typical topics for a news release include announcements of new games or of a partnership, the receipt of an award, the publishing of a major new release, website. The tone is neutral and objective, not full of hype or text that is typically found in an advertisement. Avoid directly addressing the consumer or your target audience. The use of “I,” “we” and “you” outside of a direct quotation is a flag that your copy is an advertisement rather than a news release.
Do not include an e-mail address in the body of the release. If you do, it will be protected from spambots with a notice to that effect, which will overwrite your e-mail address. Setting up and using an alternative press email address such as email@example.com can be included in the contact info, but again not in the body text. GameRelease will automatically parse @ marks as images when displayed on GR website.
“The final paragraph of a traditional news release contains the least newsworthy material,” said Joe Indie, owner of Your Company. “But for an online release, it’s typical to restate and summarize the key points with a paragraph like the next one.”
For additional information on the news that is the subject of this release (or for a screenshots, evaluation copy or demo), contact Jamie Indie or visit www.yourcompany.com. You can also include details on product or demo availability, etc. here.
Include a short corporate backgrounder, or “boilerplate,” about the company or the person who is newsworthy before you list the contact information. Press releases always end in three marks, that are used only in the end – not inside the story. This will let the journalists know that they’ve received the whole story.
Mary Smith, director of public relations